Digital Marketing Pro

Registry Snapshot

Repository

https://github.com/indranilbanerjee/digital-marketing-pro

Homepage

https://github.com/indranilbanerjee/digital-marketing-pro

Canonical profile

https://hol.org/registry/plugins/indranil-banerjee%2Fdigital-marketing-pro

Publisher verification

No

Marketplace source

Unknown

Scanner

Broker fallback

Safety label

review

Digest verified

Yes

Marketplace Source

Repo URL

https://github.com/indranilbanerjee/digital-marketing-pro

Marketplace path

Unknown

Source path

plugins/indranilbanerjee/digital-marketing-pro

Install policy

AVAILABLE

npx skills add indranilbanerjee/digital-marketing-pro

• ab-test-plan

  skills/ab-test-plan/SKILL.md

  Design a statistically rigorous A/B or multivariate test plan — If/Then/Because hypothesis, control and variant specs, required sample size per variant (absolute vs relative MDE via sample-size-calculator.py), test duration, guardrail metrics, stopping rules, and go/no-go decision criteria. Triggers on \"/digital-marketing-pro:ab-test-plan\", \"set up an A/B test\", \"how long should my test run\", \"calculate sample size for an experiment\", \"is this test result significant\". Reads the brand profile and past campaign-tracker results to avoid re-testing validated hypotheses; finished tests are evaluated with significance-tester.py by the cro-specialist agent.

  Raw SKILL.md

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• ad-creative

  skills/ad-creative/SKILL.md

  Generate 3-5 ad copy variations per platform — headlines, descriptions, and CTAs formatted to Google, Meta, LinkedIn, TikTok, X, and Pinterest specs — each scored 1-10 with policy-compliance flags, A/B testing groupings, and a message-match check against the landing page. Triggers on \"/digital-marketing-pro:ad-creative\", \"write ad copy for Meta\", \"give me RSA headline variations\", \"we need LinkedIn ad copy\", \"draft TikTok ad creative\". Reads the brand profile, guidelines, and compliance rules; routes video ad scripts to /digital-marketing-pro:video-script and gates AI-generated visuals for EU campaigns through /digital-marketing-pro:c2pa-metadata and /digital-marketing-pro:check.

  Raw SKILL.md

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• add-integration

  skills/add-integration/SKILL.md

  Walk through adding a custom MCP server integration to the plugin — searches npm for an existing MCP package (or scaffolds a custom server from the plugin's guide), generates the exact .mcp.json entry, sets up environment-variable credentials, tests connectivity, and documents the tools the new server exposes. Triggers on \"/digital-marketing-pro:add-integration\", \"connect Ahrefs to the plugin\", \"add a new MCP server\", \"integrate our internal API\", \"hook up Stripe data\". Reads the brand profile and agency credential profiles at ~/.claude-marketing/credentials/ to map client-specific keys; custom builds follow skills/context-engine/custom-mcp-guide.md.

  Raw SKILL.md

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• aeo-audit

  skills/aeo-audit/SKILL.md

  Audit how a brand appears across the 6 canonical AI answer surfaces — ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, Copilot — probing 10-25 queries into a numbered output bundle with per-platform visibility scorecards, citation-accuracy checks, a competitor matrix, content gaps, and an optimization playbook behind a four-gate quality scorecard. Triggers on \"/digital-marketing-pro:aeo-audit\", \"does ChatGPT know about our brand\", \"check our AI search visibility\", \"how does Perplexity describe us\", \"are we showing up in AI Overviews\". Reads the brand profile; reconciles probes against GSC actuals via /digital-marketing-pro:gsc-ai-performance and defines the AI-visibility scoring standard reused by geo-monitor and share-of-voice.

  Raw SKILL.md

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• aeo-geo

  skills/aeo-geo/SKILL.md

  Strategy module for Answer Engine / Generative Engine Optimization — audits AI visibility, restructures content for citation, runs entity-consistency checks across Knowledge Graph, Wikidata, Wikipedia, Crunchbase, and LinkedIn, and produces JSON-LD schema specs, monitoring frameworks, and a 90-day LLM content strategy. Triggers on \"/digital-marketing-pro:aeo-geo\", \"how do we get cited by AI\", \"optimize for AI Overviews\", \"fix our entity consistency\", \"do we need llms.txt\". Reads the brand profile, compliance rules, and industry benchmarks; its measurement counterpart is /digital-marketing-pro:aeo-audit, with GSC actuals via /digital-marketing-pro:gsc-ai-performance.

  Raw SKILL.md

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• agency-dashboard

  skills/agency-dashboard/SKILL.md

  Generate a portfolio-level dashboard across ALL client brands — per-client RAG health scores, campaign activity, budget pacing, aggregate KPIs, team utilization, pending approvals, upcoming deadlines, and an alerts panel — built for agency standups and weekly reviews. Triggers on \"/digital-marketing-pro:agency-dashboard\", \"how are all our clients doing\", \"portfolio health check\", \"budget pacing across accounts\", \"which accounts are at risk\". Enumerates every brand under ~/.claude-marketing/brands/ and pulls data via campaign-tracker.py, execution-tracker.py, and team-manager.py; drill into a single client with /digital-marketing-pro:performance-report or /digital-marketing-pro:client-report.

  Raw SKILL.md

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• agent-readiness-audit

  skills/agent-readiness-audit/SKILL.md

  Audit whether AI agents and AI crawlers can actually use a site — robots.txt rules per AI crawler token (OpenAI, Anthropic and Perplexity bots, Google-Extended, Applebot-Extended), Product/Offer/Organization/FAQ JSON-LD, whether main content is in the no-JavaScript server HTML, Merchant Center feed completeness incl. native_commerce checkout eligibility and conversational attributes, an optional agentic-commerce feed, and an optional experimental WebMCP check. Triggers on \"/digital-marketing-pro:agent-readiness-audit\", \"can AI agents use our site\", \"are we blocking GPTBot or ClaudeBot\", \"is our product feed ready for AI Mode shopping\", \"run an agent-readiness check\". Runs agent-readiness-audit.py offline on exports (network only with --fetch) and never recommends llms.txt for Google.

  Raw SKILL.md

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• analytics-insights

  skills/analytics-insights/SKILL.md

  Marketing measurement module — builds KPI trees per business model, reporting templates (weekly, monthly, QBR, campaign), anomaly root-cause diagnosis, MMM and incrementality guidance, dark-social tracking, and privacy-first cookieless measurement architecture, including the GA4 AI Assistant channel group for attributing AI-referred traffic. Triggers on \"/digital-marketing-pro:analytics-insights\", \"why did traffic drop\", \"define our KPIs\", \"design an executive dashboard\", \"can we do marketing mix modeling\". Reads the brand profile, industry benchmarks, and campaign history; pairs with /digital-marketing-pro:gsc-ai-performance and /digital-marketing-pro:aeo-audit to triangulate AI-surface impressions against actual traffic.

  Raw SKILL.md

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• anomaly-scan

  skills/anomaly-scan/SKILL.md

  Scan all connected marketing platforms for statistically significant deviations from stored baselines — traffic drops, CPA spikes, deliverability collapse, budget overruns, or unexpected wins — classified critical/warning/info with probable causes, correlation to recent changes, and recommended actions. Triggers on \"/digital-marketing-pro:anomaly-scan\", \"why did our CPA spike\", \"did anything weird happen this week\", \"check for anomalies\", \"our conversions suddenly dropped\". Runs performance-monitor.py for baselines and detection, correlates flags against execution-tracker.py history and the diagnostic framework in skills/analytics-insights/anomaly-diagnosis.md, and persists critical findings as insights via campaign-tracker.py. Reads the brand profile.

  Raw SKILL.md

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• attribution-model

  skills/attribution-model/SKILL.md

  Design a multi-touch attribution strategy — recommends the best-fit model for the business's sales cycle and data maturity, defines credit-distribution rules and lookback windows, maps platform-specific setup (GA4, HubSpot, Salesforce, warehouse), and documents tracking gaps and known blind spots. Triggers on \"/digital-marketing-pro:attribution-model\", \"set up multi-touch attribution\", \"which attribution model should we use\", \"configure GA4 attribution\", \"how should we credit channels for conversions\". Reads the brand profile and consumes the canonical model taxonomy in skills/funnel-architect/attribution-models.md; to run the models against real conversion data, pair with /digital-marketing-pro:attribution-report.

  Raw SKILL.md

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• attribution-report

  skills/attribution-report/SKILL.md

  Run multi-touch attribution analysis on real conversion-path data — applies two or more models side-by-side (first-touch, last-touch, linear, time-decay, position-based, data-driven), computes per-channel attributed revenue and ROAS, assisted-conversion ratios, path-length and time-to-conversion distributions, and budget reallocation recommendations. Triggers on \"/digital-marketing-pro:attribution-report\", \"which channels actually drive revenue\", \"compare first-touch vs last-touch\", \"run an attribution analysis\", \"is paid social undervalued\". Pulls journeys from Google Analytics, Google Ads, Meta, and CRM MCPs and includes GA4's AI Assistant channel; model definitions come from skills/funnel-architect/attribution-models.md, strategy design from /digital-marketing-pro:attribution-model.

  Raw SKILL.md

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• audience-intelligence

  skills/audience-intelligence/SKILL.md

  Audience research module — builds six-dimension buyer personas (demographic, psychographic, behavioral, need-state, information, decision), Jobs-to-Be-Done maps, RFM/behavioral/lifecycle segmentation models, anti-personas with exclusion criteria, B2B buying-committee maps, and lookalike seed specs. Triggers on \"/digital-marketing-pro:audience-intelligence\", \"who are our customers\", \"build buyer personas\", \"segment our audience\", \"run a JTBD analysis\". Reads the brand profile, industry benchmarks, and campaign history, and works from CRM/survey/analytics data when supplied — or labels hypothesis personas explicitly when data is thin. For a single quick persona document, /digital-marketing-pro:audience-profile is the lighter sibling.

  Raw SKILL.md

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• audience-profile

  skills/audience-profile/SKILL.md

  Build a named, narrative buyer persona document — demographic snapshot, psychographic drivers, jobs-to-be-done, day-in-the-life scenario, buyer journey map, objections with counter-messaging, and content/channel preferences — for the 2-4 personas a brand actually needs. Triggers on \"/digital-marketing-pro:audience-profile\", \"create a buyer persona\", \"profile our target customer\", \"who is our ideal customer\", \"map the buyer journey for this segment\". Reads the brand profile, guidelines, and any customer data supplied (surveys, CRM exports, analytics demographics); run by the marketing-strategist agent. For the deeper research module — segmentation, anti-personas, buying committees — see /digital-marketing-pro:audience-intelligence.

  Raw SKILL.md

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• autopilot-status

  skills/autopilot-status/SKILL.md

  Campaign autopilot operations dashboard — 0-100 health scores for all active campaigns, a chronological log of auto-corrections taken (bid, budget, audience, creative, pause) with before/after metrics, the current guardrail rule table, campaigns escalated for human attention ranked by urgency, and estimated savings from automated interventions. Triggers on \"/digital-marketing-pro:autopilot-status\", \"how is autopilot doing\", \"what did the autopilot change\", \"which campaigns need my attention\", \"show guardrail settings\". Runs campaign-health-monitor.py for health scores, corrections history, and the savings report; reads the brand profile for KPI targets, naming conventions, and budget constraints.

  Raw SKILL.md

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• backlink-gap

  skills/backlink-gap/SKILL.md

  Find referring domains that link to your competitors but not to you, ranked by an outreach-priority score (0.40 DR + 0.25 link-overlap + 0.20 traffic + 0.15 topical relevance) — outputs a four-gate quality scorecard, a 30-prospect outreach shortlist, broken-link candidates, and pre-filled outreach templates. Triggers on \"/digital-marketing-pro:backlink-gap\", \"where are competitors getting links we aren't\", \"plan a link-building campaign\", \"quarterly backlink audit\", \"first 50 link targets for a new client\". Consumes backlink CSV exports from the brand's connected backlink MCP, runs scripts/backlink_gap.py, reads the brand profile for DR thresholds and voice, and hands off to /digital-marketing-pro:digital-pr and /digital-marketing-pro:pr-pitch.

  Raw SKILL.md

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• brand-setup

  skills/brand-setup/SKILL.md

  Create or update the brand profile every other skill reads — a quick 5-question or full 17-question interactive setup capturing identity, business model, industry and compliance markets, 4-dimension voice scales, channels, goals, and competitors, saved to ~/.claude-marketing/brands/{slug}/profile.json via scripts/setup.py. Triggers on \"/digital-marketing-pro:brand-setup\", \"set up a new brand\", \"onboard a new client\", \"switch to another brand\", \"update our brand voice\". Also handles brand switching (updates _active-brand.json) and field-level profile edits; run this first — all marketing skills auto-apply the resulting profile, voice samples, and compliance rules.

  Raw SKILL.md

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• budget-optimizer

  skills/budget-optimizer/SKILL.md

  Reallocate marketing spend across channels using performance data and diminishing-returns modeling — produces a current-vs-optimized allocation table, projected ROI ranges with confidence intervals, a phased 4-8 week reallocation timeline, and a 10-15% testing reserve. Recommends shifts only; it never changes spend on any platform. Triggers on \"/digital-marketing-pro:budget-optimizer\", \"optimize my marketing budget\", \"which channels should get more spend\", \"reallocate budget based on ROAS\", \"is our channel split right\". Reads the brand profile and guidelines, runs scripts/budget-optimizer.py, and pairs with /digital-marketing-pro:budget-tracker for in-flight pacing.

  Raw SKILL.md

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• budget-tracker

  skills/budget-tracker/SKILL.md

  Track advertising spend pacing in real time across connected ad platforms (Google Ads, Meta, LinkedIn, TikTok) — produces a budget dashboard with daily burn rates, end-of-period projections, overspend/underspend alerts, and dollar-specific reallocation recommendations backed by CPA/ROAS context. Monitors and recommends only; it never edits platform budgets. Triggers on \"/digital-marketing-pro:budget-tracker\", \"are we overspending this month\", \"how is our ad budget pacing\", \"track spend across platforms\", \"will we blow through the budget cap\". Reads budget targets from the brand profile, runs scripts/ad-budget-pacer.py, and saves snapshots for trend history; pairs with /digital-marketing-pro:budget-optimizer.

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• c2pa-metadata

  skills/c2pa-metadata/SKILL.md

  Embed a C2PA provenance manifest into an AI-generated marketing asset (PNG, JPG, WebP, GIF, TIFF, MP4, MOV, WebM, MP3, WAV, PDF) via scripts/embed-c2pa.py — produces a signed copy of the file carrying IPTC digital-source-type AI claims, an optional c2pa.ai-disclosure assertion for EU AI Act Article 50 (applicable 2 Aug 2026), and a JSON status report. Triggers on \"/digital-marketing-pro:c2pa-metadata\", \"sign this AI image for EU compliance\", \"add content credentials to this asset\", \"embed provenance metadata\", \"mark this video as AI-generated\". Uses a self-signed dev certificate unless --signing-cert/--signing-key are supplied; pairs with /digital-marketing-pro:check, which verifies manifests pre-publish.

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• campaign-audit

  skills/campaign-audit/SKILL.md

  Inventory and score everything currently running for a brand across paid search, paid social, email, organic, SEO, AEO/GEO, CRM, and analytics — produces a dated audit document with a 4-tier triage (healthy / quick win / strategic gap / red flag), a quick-wins backlog, and a compliance posture section. Strictly read-only: it never pauses, edits, or launches anything. Triggers on \"/digital-marketing-pro:campaign-audit\", \"what's currently running for this brand\", \"audit our existing campaigns\", \"we just inherited this account\", \"where is budget leaking\". Requires a validated brand profile (run validate-profile first); missing connectors degrade gracefully into findings. Feeds /digital-marketing-pro:campaign-plan and pairs with /digital-marketing-pro:performance-check.

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• campaign-orchestrator

  skills/campaign-orchestrator/SKILL.md

  Full campaign-lifecycle module — produces campaign briefs, budget allocations via three models (70/20/10, efficiency-ranked, funnel-weighted), channel-mix and media plans, UTM taxonomies with governance rules, launch checklists, ABM plans, and post-mortem reports. Plans and documents; it does not launch or edit live campaigns. Triggers on \"/digital-marketing-pro:campaign-orchestrator\", \"build a media plan\", \"how should we split budget across channels\", \"set up UTM naming conventions\", \"run a post-mortem on the campaign\". Reads the brand profile, guidelines, and campaign history via campaign-tracker.py; its reference docs are consumed by /digital-marketing-pro:campaign-plan rather than duplicated.

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• campaign-plan

  skills/campaign-plan/SKILL.md

  Generate a complete multi-channel campaign plan document — SMART objectives, audience segments with targeting criteria, channel mix with rationale, a budget allocation table with reach/cost estimates, a phased timeline from pre-launch to wrap-up, a KPI framework, and a risk register. Plans only; it does not launch or modify campaigns. Triggers on \"/digital-marketing-pro:campaign-plan\", \"plan a campaign for our product launch\", \"build the Q3 campaign plan\", \"what channels and budget for lead gen\", \"draft a campaign timeline with KPIs\". Reads the brand profile, guidelines, and agency SOPs, and reuses the /digital-marketing-pro:campaign-orchestrator reference docs for planning frameworks instead of re-deriving them.

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• campaign-status

  skills/campaign-status/SKILL.md

  Unified status dashboard for every tracked campaign across connected platforms — produces a summary table with health indicators, live spend and performance metrics, a 7-day execution history, pending approvals with age, KPI variance classification (on track / at risk / behind), flagged issues, and next scheduled actions. Reports only; it changes nothing on any platform. Triggers on \"/digital-marketing-pro:campaign-status\", \"what campaigns are running right now\", \"any failed executions or stuck approvals\", \"status of the Q1-Launch campaign\", \"which campaigns are behind target\". Reads the brand's campaign registry, execution log, and approval queue via campaign-tracker.py, execution-tracker.py, and approval-manager.py, plus live metrics from connected platform MCPs.

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• case-study-plan

  skills/case-study-plan/SKILL.md

  Build a complete case-study creation blueprint — a Challenge-Solution-Results narrative framework, 15-20 client interview questions plus 10 internal-team questions, a data-visualization plan, format specifications (PDF, web page, slide deck, video script outline, social snippets, sales one-pager), a distribution strategy, a permission/approval checklist, and a draft executive summary. Plans the case study; it does not produce the finished designed asset. Triggers on \"/digital-marketing-pro:case-study-plan\", \"turn this client win into a case study\", \"what should we ask the client in the interview\", \"plan a success story for sales enablement\", \"case study formats and distribution plan\". Reads the brand profile, guidelines, custom templates, and agency SOPs.

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• check

  skills/check/SKILL.md

  Run the unified pre-publish quality gate on marketing content — wraps scripts/eval-runner.py to score hallucination risk, claim substantiation (with --evidence), brand-voice fit (with --brand), structure (with --schema), content quality, and readability, plus a C2PA provenance check for AI assets in EU-targeted campaigns; returns a composite score with a PASS / WARN / BLOCKED decision and per-issue fix suggestions. Reports only — it never edits the content. Triggers on \"/digital-marketing-pro:check\", \"is this safe to publish\", \"run a hallucination check on this draft\", \"validate this copy against the brand voice\", \"pre-publish quality gate\". Resolves the active brand profile automatically; pairs with /digital-marketing-pro:c2pa-metadata to fix missing manifests.

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• churn-risk

  skills/churn-risk/SKILL.md

  Score customer segments for churn risk from behavioral signals — email engagement decline, purchase recency, usage drops, support sentiment — producing a 0-100 risk scorecard with four tiers, per-tier intervention playbooks (actions, timing windows, channels, messaging), LTV-at-risk totals, and retention-ROI prioritization. Assesses and recommends; it does not send outreach or launch campaigns. Triggers on \"/digital-marketing-pro:churn-risk\", \"which customers are about to churn\", \"score our segments for churn risk\", \"email engagement is dropping, who is at risk\", \"build a retention intervention plan\". Pulls behavioral data from a connected CRM MCP (Salesforce or HubSpot) or user-provided exports, runs scripts/churn-predictor.py, and reads the brand profile for lifecycle context.

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• client-onboarding

  skills/client-onboarding/SKILL.md

  Generate a complete onboarding package for a new marketing client — kickoff meeting agenda, 20-30 question discovery questionnaire, stakeholder map with RACI matrix, platform-by-platform access checklist, 30-60-90 day milestone plan, communication cadence, escalation protocol, welcome email template, internal team brief, risk register, and a day-by-day first-week action plan. Triggers on \"/digital-marketing-pro:client-onboarding\", \"we just signed a new client\", \"build a kickoff agenda and discovery questionnaire\", \"30-60-90 day plan for the new account\", \"what access do we need from the client\". Reads the brand profile, guidelines, custom templates, and agency SOPs so the package matches house process.

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• client-proposal

  skills/client-proposal/SKILL.md

  Draft a professional agency proposal or pitch document for a prospective client — executive summary, situation analysis, scope of services with a deliverables matrix, KPI targets with baselines and stretch goals, 2-3 pricing options, team bio structure, case-study placeholders, terms outline, and next steps, written from the agency's perspective. Triggers on \"/digital-marketing-pro:client-proposal\", \"write a proposal for this prospect\", \"scope of work for a 6-month retainer\", \"respond to this RFP\", \"pitch deck outline with pricing tiers\". Loads the agency's own brand profile (not the client's), plus custom templates and agency SOPs; industry benchmarks inform the KPI and pricing sections.

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• client-report

  skills/client-report/SKILL.md

  Generate a white-labeled client report in agency voice — weekly pulse, monthly review, or QBR — with a KPI scorecard vs targets and comparison period, channel breakdowns, top wins with attribution, root-cause analysis of misses, 3-5 strategic recommendations, and budget efficiency. Requires explicit approval before any external send; only then can it deliver via connected Slack, email, or Google Sheets MCPs and log the delivery. Triggers on \"/digital-marketing-pro:client-report\", \"prepare the monthly report for the client\", \"build the QBR for this account\", \"send the weekly performance pulse\", \"white-labeled performance report\". Reads the brand profile and pulls data via campaign-tracker.py, execution-tracker.py, and connected platform MCPs; formats via report-generator.py.

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• client-validation-document

  skills/client-validation-document/SKILL.md

  Produce the Part 5 Client Validation Document — the one true stop of the 12-Part engagement where unbiased v1 findings from Parts 2-4 are compiled into 12-25 evidence-cited finding blocks, each awaiting an ACCEPT / REJECT / EDIT / DEFER client decision, plus a paired JSON response template. Recorded responses feed the Part 6 Decision Matrix (engagement-state.py) to determine v2 re-runs. Triggers on \"/digital-marketing-pro:client-validation-document\", \"prepare v1 findings for client review\", \"run part 5 client validation\", \"the one true stop\", \"record the client's validation responses\". Requires Parts 3-4 marked completed in _engagement.json; reads the eight v1 core documents; pairs with /digital-marketing-pro:engagement-workflow and /digital-marketing-pro:four-core-documents.

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• cohort-analysis

  skills/cohort-analysis/SKILL.md

  Segment customers into cohorts — by acquisition period, channel, first behavior, or revenue tier — and produce a color-coded retention matrix, overlaid retention curves, LTV-by-cohort comparisons with LTV:CAC where cost data exists, best/worst cohort rankings with hypothesized drivers, stabilization-point analysis, and intervention recommendations for underperformers. Analyzes and recommends; it launches nothing. Triggers on \"/digital-marketing-pro:cohort-analysis\", \"are newer customers retaining better than older ones\", \"which channel produces the highest-LTV customers\", \"build a retention matrix\", \"when does our churn stabilize\". Pulls customer data from connected CRM and analytics MCPs, reads the brand profile for business-model context, and saves the summary as a campaign-tracker.py insight for trend tracking.

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• competitor-alerts

  skills/competitor-alerts/SKILL.md

  Configure a tiered competitor alert system — per-competitor trigger thresholds across content, pricing, ads, social, ranking, and SERP changes, with critical/warning/info urgency routing, digest batching, and alert-fatigue guardrails — then send test alerts to verify Slack or email delivery. Triggers on \"/digital-marketing-pro:competitor-alerts\", \"alert me when a competitor changes pricing\", \"set up competitor alerts\", \"too many competitor notifications\", \"tell me when competitors launch new ads\". Requires baselines from /digital-marketing-pro:competitor-monitor and persists config via competitor-tracker.py; reads the brand profile for competitive context.

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• competitor-analysis

  skills/competitor-analysis/SKILL.md

  Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview matrix, per-competitor SWOT, gap analysis, and strategic recommendations prioritized by opportunity size. Triggers on \"/digital-marketing-pro:competitor-analysis\", \"analyze our competitors\", \"how do we stack up against X\", \"competitive landscape report\", \"what are competitors doing that we aren't\". Point-in-time analysis, not ongoing tracking — pair with /digital-marketing-pro:competitor-monitor for that. Reads the brand profile, guidelines, and compliance rules.

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• competitor-monitor

  skills/competitor-monitor/SKILL.md

  Set up ongoing competitor monitoring — captures per-competitor baselines across content, pricing, ads, social, SEO, and SERP features, saves them via competitor-tracker.py, configures per-dimension scan schedules and alert rules, and produces an initial competitive intelligence brief with threat rankings. Triggers on \"/digital-marketing-pro:competitor-monitor\", \"track our competitors over time\", \"watch competitor pricing pages\", \"set up competitor tracking\", \"detect when competitors change their site\". Baselines power /digital-marketing-pro:competitor-alerts and share-of-voice trends. Reads the brand profile for competitive landscape context.

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• competitor-pages

  skills/competitor-pages/SKILL.md

  Build competitor comparison and alternatives pages — X-vs-Y head-to-heads, alternatives-to-X lists, category roundups, and feature-matrix pages — delivering a 1,500+ word page template, comparison table, JSON-LD schema via schema-generator.py, keyword and title-tag targeting, an internal-linking plan, and fairness/accuracy guardrails. Triggers on \"/digital-marketing-pro:competitor-pages\", \"create a vs page\", \"build an alternatives page\", \"comparison page for our product\", \"best tools roundup for our category\". Produces page content and markup, not a live publish. Reads the brand profile and guidelines, especially restrictions on competitor mentions.

  Raw SKILL.md

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• connect

  skills/connect/SKILL.md

  Guide the connection of a known MCP integration to the plugin — looks up the connector registry via connector-status.py, checks current status, and returns transport-specific setup steps (OAuth for HTTP connectors, env-var credentials plus the exact .mcp.json block for npx connectors), verification steps, and the skills each connector unlocks. Triggers on \"/digital-marketing-pro:connect\", \"connect Google Ads\", \"hook up Slack to the plugin\", \"set up the HubSpot integration\", \"how do I add Mailchimp\". Guidance and status checks only — the user adds credentials themselves; unknown or custom servers route to /digital-marketing-pro:add-integration.

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• content-brief

  skills/content-brief/SKILL.md

  Create a production-ready content brief a writer can execute without extra context — keyword map (primary, secondary, related questions), H2/H3 outline with key points and word-count targets, brand voice guidance, on-page SEO checklist, visual/media spec with AI-generation and C2PA provenance notes, and success metrics. Triggers on \"/digital-marketing-pro:content-brief\", \"write a brief for this topic\", \"brief a blog post on X\", \"what should this article cover\", \"outline and SEO requirements for a pillar page\". Preferred upstream of /digital-marketing-pro:content-engine. Reads the brand profile, guidelines, and compliance rules.

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• content-calendar

  skills/content-calendar/SKILL.md

  Generate a structured content calendar for a month, quarter, or custom range — topics mapped to platforms and publish dates, content-pillar and funnel-stage tags, repurposing chains from each core piece, SEO keyword targets, and owner assignments when team capacity is given. Triggers on \"/digital-marketing-pro:content-calendar\", \"plan next month's content\", \"build a quarterly editorial calendar\", \"what should we publish in March\", \"map our content pillars to a schedule\". Planning output only — it does not schedule or publish posts. Reads the brand profile, guidelines, and compliance rules for pillars and voice.

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• content-decay-scan

  skills/content-decay-scan/SKILL.md

  Scan the content library for decay — declining traffic, falling keyword positions, stale content, broken links, lost AI citations — scoring each URL 0-100 via creative-fatigue-predictor.py and ranking refreshes by recoverable revenue, with actionable refresh briefs and traffic-recovery estimates for top-priority tiers. Triggers on \"/digital-marketing-pro:content-decay-scan\", \"which content is losing traffic\", \"find stale content to refresh\", \"our blog traffic keeps dropping\", \"prioritize content refreshes\". Pulls performance data from Google Analytics/Search Console MCPs or exported CSVs; cross-reference causes with /digital-marketing-pro:seo-drift. Reads the brand profile for content strategy context.

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• content-engine

  skills/content-engine/SKILL.md

  Draft marketing content in brand voice — blog posts, ad copy, email sequences, social posts, landing pages, and brand-voice guides — through a gated pipeline (research, outline, draft, fact-check, humanize, voice check, SEO checklist) with numbered working files and a five-gate quality scorecard before copy is publish-ready. Triggers on \"/digital-marketing-pro:content-engine\", \"write a blog post about X\", \"draft ad copy for this campaign\", \"create an email sequence\", \"landing page copy for our product\". Takes /digital-marketing-pro:content-brief as preferred upstream; hands off to /digital-marketing-pro:publish-blog, /digital-marketing-pro:content-repurpose, and /digital-marketing-pro:check. Reads the brand profile, guidelines, platform specs, and compliance rules.

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• content-repurpose

  skills/content-repurpose/SKILL.md

  Turn one piece of content into a multi-channel repurposing plan — a derivative matrix targeting 10+ formats, full platform-adapted drafts, a publishing calendar, UTM-tagged links, and per-piece brand-voice scores; every derivative must pass the standalone test (own hook, own payoff) and the cut list records what failed it. Triggers on \"/digital-marketing-pro:content-repurpose\", \"repurpose this blog post\", \"turn this webinar into social posts\", \"get more mileage out of this article\", \"atomize this whitepaper\". Produces drafts and a schedule, not published posts. Reads the brand profile, channel style overrides, and platform specs.

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• context-engine

  skills/context-engine/SKILL.md

  Load and manage the shared marketing context other skills build on — the active brand profile (voice, audiences, competitors, goals), industry benchmark profiles, geographic and industry compliance rules, platform specs, and scoring rubrics — plus brand switching and campaign-data persistence under ~/.claude-marketing/. Triggers on \"/digital-marketing-pro:context-engine\", \"switch to brand X\", \"what are the benchmarks for my industry\", \"which compliance rules apply to us\", \"load my brand context\". Pairs with /digital-marketing-pro:brand-setup to create profiles and /digital-marketing-pro:switch-brand to change them; its reference files are read by nearly every sibling skill.

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• continuous-improvement-loop

  skills/continuous-improvement-loop/SKILL.md

  Run Part 12 of the engagement methodology — the continuous improvement loop that aggregates quarterly-review, customer-feedback, competitive, and operating signals into a Quarterly Product & Offering Improvement Brief for business leadership, plus fast 1-3 page ad-hoc briefs when a significant signal lands mid-quarter. Triggers on \"/digital-marketing-pro:continuous-improvement-loop\", \"run part 12\", \"produce the quarterly improvement brief\", \"aggregate this quarter's signals\", \"we need a fast read on this competitor move\". Flags v2.x update-back triggers but never auto-executes them. Reads monthly reports, signals.jsonl, /digital-marketing-pro:competitor-monitor outputs, and the Living Project Instruction File.

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• counter-narrative

  skills/counter-narrative/SKILL.md

  Build a counter-narrative playbook responding to a competitor's positioning move — rebrand, category claim, aggressive campaign, price change, or partnership. Analyzes the move and its impact, selects a counter approach (direct counter, reframe, category counter, social proof, or zeitgeist) via narrative-mapper.py, and delivers a multi-channel response plan with content angles, ad concepts, PR angles, messaging guidelines, an urgency-calibrated timeline, and tracking metrics. Triggers on \"/digital-marketing-pro:counter-narrative\", \"competitor just rebranded, how do we respond\", \"they are claiming a new category\", \"respond to their attack campaign\", \"counter a competitor price cut\". Plans the response — it does not launch campaigns. Reads the brand profile and messaging guardrails.

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• cowork-setup

  skills/cowork-setup/SKILL.md

  One-shot setup that wires Digital Marketing Pro for team use in Anthropic Cowork — verifies the sandbox via plugin-metadata.py, checks a Google Drive MCP is connected, creates the canonical Drive folder skeleton (_brands/, _runs/, _plans/), and writes the routing config via drive-sync-state.py so brand profiles, plans, and run checkpoints persist across sessions. Triggers on \"/digital-marketing-pro:cowork-setup\", \"set up DMP for my team in Cowork\", \"brand profiles aren't persisting between sessions\", \"route outputs to our shared Drive\", \"first-time Cowork install\". Run once per team; in local Claude Code it only offers optional Drive mirroring. Pairs with /digital-marketing-pro:brand-setup next and /digital-marketing-pro:doctor to verify routing.

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• creative-health

  skills/creative-health/SKILL.md

  Assess ad creative fatigue across active campaigns — scores each creative 0-100 via creative-fatigue-predictor.py (CTR, CPM, and engagement vs baseline, frequency saturation, time running), predicts days until fatigue, and delivers refresh briefs, A/B test plans, and a priority list ranked by estimated spend waste. Triggers on \"/digital-marketing-pro:creative-health\", \"are our ads fatiguing\", \"CTR is dropping on our ads\", \"when should we refresh creatives\", \"which ads are wasting spend\". Needs per-creative performance data (exported or from connected ad platform MCPs). Analysis and recommendations only — it does not pause or launch ads. Reads the brand profile and visual-identity restrictions for refresh constraints.

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• creative-testing-framework

  skills/creative-testing-framework/SKILL.md

  Design a structured ad creative testing playbook — prioritized variable matrix, isolated test grid, script-computed sample sizes and minimum budgets per variant, holdout control design, iteration cadence, and winner selection criteria. Plans the testing program; it does not launch or edit live ads. Triggers on \"/digital-marketing-pro:creative-testing-framework\", \"design an A/B test for our ads\", \"our ad creatives fatigue too fast\", \"build a creative testing roadmap\", \"how many conversions per variant do we need\". Reads the brand profile and guidelines, and pairs with /digital-marketing-pro:c2pa-metadata for AI-generated variants headed to EU placements.

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• credential-switch

  skills/credential-switch/SKILL.md

  Switch the active credential profile to a different client brand, validating each configured platform's API keys, env vars, and token expiry before anything runs — preventing cross-client data leaks and misrouted ad spend. Outputs a per-platform validation report plus a logged switch confirmation with audit trail. Triggers on \"/digital-marketing-pro:credential-switch\", \"switch to the other client's account\", \"activate Acme's API keys\", \"are the right credentials active\", \"change which brand we're working on\". Reads brand and credential profiles under ~/.claude-marketing/ and pairs with /digital-marketing-pro:client-onboarding when a profile is missing.

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• crisis-response

  skills/crisis-response/SKILL.md

  Assess a PR crisis and deliver a structured response plan — severity classification (Level 1-3), a ready-to-publish holding statement, tailored messaging per stakeholder group, an hour-by-hour communication timeline, and a trust-rebuilding roadmap. Drafts and plans only; it publishes nothing. Triggers on \"/digital-marketing-pro:crisis-response\", \"we're getting slammed on social media\", \"draft a holding statement fast\", \"a negative story just broke about us\", \"how do we respond to this backlash\". Reads the brand profile, voice settings, guidelines, and market compliance rules before drafting any statement.

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• crm-sync

  skills/crm-sync/SKILL.md

  Sync marketing data to and from Salesforce, HubSpot, Zoho, or Pipedrive — contacts, deals, and campaign links with field mapping, deduplication, consent checks, batched execution behind a mandatory approval gate, and a rollback manifest. Produces a full sync report with per-record outcomes. Triggers on \"/digital-marketing-pro:crm-sync\", \"push these contacts into HubSpot\", \"sync deals to Salesforce\", \"our CRM and marketing lists don't match\", \"set up a recurring CRM sync\". Reads the brand profile and compliance rules; for scored lead imports use /digital-marketing-pro:lead-import instead.

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• cro

  skills/cro/SKILL.md

  Audit landing pages, forms, pricing pages, and checkout flows for conversion killers, and design statistically sound A/B tests — ICE-prioritized recommendations, hypothesis templates, and script-computed sample sizes and significance checks. Advises and plans; it does not edit your site or run the tests. Triggers on \"/digital-marketing-pro:cro\", \"audit this landing page\", \"why is our conversion rate so low\", \"how long should this A/B test run\", \"reduce cart abandonment\". Reads the brand profile, industry benchmarks, and campaign history before making recommendations.

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• dark-funnel

  skills/dark-funnel/SKILL.md

  Map the buyer journey activity your attribution can't see — Reddit and community mentions, AI chatbot citations, podcast lift, dark social, and word-of-mouth — into a dark funnel intelligence report with per-channel health scores, marketing-activity correlations, and prioritized investment recommendations. Triggers on \"/digital-marketing-pro:dark-funnel\", \"where is our untracked traffic coming from\", \"branded search spiked and we don't know why\", \"map our dark funnel\", \"people say they heard of us on a podcast\". Reads the brand profile and pairs with /digital-marketing-pro:geo-monitor for AI-visibility signal input.

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• data-export

  skills/data-export/SKILL.md

  Export marketing data — metrics, contacts, campaigns, performance snapshots — to BigQuery, Google Sheets, or Supabase as clean tabular data with schema documentation, PII redaction, and post-export integrity verification, gated behind an explicit approval step. Triggers on \"/digital-marketing-pro:data-export\", \"send this month's metrics to BigQuery\", \"export contacts to a Google Sheet\", \"get campaign data into our warehouse\", \"set up a recurring weekly export\". Reads local campaign, execution, and performance stores plus connected analytics and CRM MCPs, and pairs with /digital-marketing-pro:segment-audience to build a segment before exporting its members.

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• data-import

  skills/data-import/SKILL.md

  Import CSV, JSON, or Google Sheets data into a connected CRM, email platform, or audience store — auto-suggested field mapping, validation, dedup against existing records, consent verification, and batched writes behind a mandatory approval gate, with rollback guidance. Produces a per-record import results report. Triggers on \"/digital-marketing-pro:data-import\", \"import this CSV of leads into HubSpot\", \"load subscribers into Mailchimp\", \"half these rows have bad emails\", \"dry-run this import first\". Reads brand compliance rules (GDPR, CAN-SPAM, CCPA) for contact data and executes through the destination platform's connected MCP.

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• digital-pr

  skills/digital-pr/SKILL.md

  Plan and draft digital PR campaigns — tiered media lists, customized journalist pitches, press releases, journalist-request responses (Qwoted, Featured, Source of Sources), thought-leadership calendars, and E-E-A-T authority audits. Produces strategy documents, pitch templates, and press kits; sending the outreach stays with you. Triggers on \"/digital-marketing-pro:digital-pr\", \"pitch this story to journalists\", \"write a press release for our launch\", \"how do we build E-E-A-T authority\", \"respond to this journalist request\". Reads the brand profile, guidelines, and campaign history, and pairs with /digital-marketing-pro:content-engine for byline content.

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• email-sequence

  skills/email-sequence/SKILL.md

  Design a complete, ESP-ready email sequence — per-email subject line options, preview text, body copy with CTAs, send timing, segmentation and branching logic, plus a bulk-sender deliverability checklist (SPF/DKIM/DMARC, one-click unsubscribe, complaint-rate limits). Designs only; it sends nothing. Triggers on \"/digital-marketing-pro:email-sequence\", \"build a welcome sequence\", \"write a cart abandonment flow\", \"our emails keep landing in spam\", \"nurture sequence for trial users\". Reads the brand profile, voice, templates, and compliance rules; actual sending belongs to /digital-marketing-pro:send-email-campaign.

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• emerging-channels

  skills/emerging-channels/SKILL.md

  Evaluate and plan emerging marketing channels — voice and visual search, conversational and social commerce, communities, podcasts, and video — producing channel evaluation reports with 90-day pilot plans, setup checklists, and go/no-go recommendations. Advises and plans; it does not set platforms up for you. Triggers on \"/digital-marketing-pro:emerging-channels\", \"should we open a TikTok Shop\", \"is voice search worth optimizing for\", \"plan a community launch on Discord\", \"evaluate podcast advertising for us\". Reads the brand profile and industry benchmarks, and stamps any dollar figures through the benchmark book before they enter a plan.

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• engagement-workflow

  skills/engagement-workflow/SKILL.md

  Orchestrate a full marketing engagement through the 12-Part methodology — Stone vs Opinion intake, external research, Four Core Documents, client validation, Decision Matrix v2 re-runs, growth planning, channel fan-out, and the continuous-improvement loop — with checkpointed, resumable state at every part. Triggers on \"/digital-marketing-pro:engagement-workflow\", \"start a new engagement\", \"what part of the engagement are we on\", \"apply the decision matrix\", \"advance to the next part\". Reads and writes engagement state via engagement-state.py only, and dispatches to /digital-marketing-pro:four-core-documents, growth-plan, yearly-planner, and continuous-improvement-loop.

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• entity-audit

  skills/entity-audit/SKILL.md

  Audit brand entity consistency across the knowledge sources AI engines trust — Wikidata properties, Google Knowledge Panel, Wikipedia presence and notability, and industry directories — producing a consistency scorecard, per-property discrepancy list, and a fix plan ranked by AI-visibility impact. Audits and recommends; it does not edit those platforms for you. Triggers on \"/digital-marketing-pro:entity-audit\", \"is our Knowledge Panel accurate\", \"our Wikidata entry shows the wrong founding date\", \"audit our entity data\", \"why do AI engines get our company facts wrong\". Reads the brand profile as the source of truth and logs each finding via geo-tracker.

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• eval-config

  skills/eval-config/SKILL.md

  View and tune the brand's content evaluation settings — per-dimension minimum score thresholds, composite weight distribution, auto-reject floors, and content-type overrides — with validation, before/after scoring comparisons, and industry-based recommendations. Outputs an updated, internally consistent eval configuration. Triggers on \"/digital-marketing-pro:eval-config\", \"raise the hallucination threshold\", \"why did this draft auto-reject\", \"recommend eval settings for healthcare\", \"reset eval scoring to defaults\". Reads the brand profile and guidelines, writes via eval-config-manager.py, and pairs with /digital-marketing-pro:eval-content to see the new bar in action.

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• eval-content

  skills/eval-content/SKILL.md

  Score marketing content across six dimensions — content quality, brand voice, hallucination risk, claim verification, structure, readability — into a composite score with letter grade, a severity-classified issue list with fix suggestions, and a pass/fail/review recommendation. Every run is logged for trend tracking. Triggers on \"/digital-marketing-pro:eval-content\", \"score this draft before it ships\", \"check this post for hallucinations\", \"does this match our brand voice\", \"is this landing page copy publication-ready\". Reads the brand profile, guidelines, and compliance rules, and applies custom thresholds set via /digital-marketing-pro:eval-config.

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• eval-suite

  skills/eval-suite/SKILL.md

  Batch-evaluate a whole set of content pieces — files, a directory, or pasted blocks — in one run, producing a ranked portfolio quality report: grade distribution, per-dimension averages, systemic issues, a prioritized revision list, and auto-rejects below threshold. Triggers on \"/digital-marketing-pro:eval-suite\", \"score our whole content library\", \"quality-check all campaign assets before launch\", \"evaluate these 5 drafts together\", \"which deliverables are weakest\". Runs eval-runner.py per item, logs every score to the quality tracker for trend analysis, and reads the brand profile and guidelines for scoring context.

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• exec-summary

  skills/exec-summary/SKILL.md

  Generate a C-suite-ready executive summary of marketing performance — ROI, CAC, LTV, top-3 wins and risks, strategic recommendations, and budget utilization — for a single brand or the whole portfolio, adapted to CEO, CMO, CFO, or board audiences. Triggers on \"/digital-marketing-pro:exec-summary\", \"prepare the board report\", \"summarize this quarter for the CEO\", \"portfolio ROI summary\", \"what do I tell leadership\". Computes KPIs via the CLV, ROI, forecaster, and budget-optimizer scripts, pulls data from connected analytics and CRM MCPs, reads the brand profile, and pairs with /digital-marketing-pro:competitor-analysis for competitive context.

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• executive-dashboard

  skills/executive-dashboard/SKILL.md

  Design an executive marketing dashboard as a build-ready specification — 5-7 north-star metrics with rationale, metric hierarchy, chart choices, alert thresholds, data-source mapping, wireframe layout, drill-down structure, and a mobile variant. It designs the dashboard; it does not build or connect a live one. Triggers on \"/digital-marketing-pro:executive-dashboard\", \"design a CMO dashboard\", \"what metrics should the board see\", \"our exec report is too noisy\", \"create a leadership reporting view\". Reads the brand profile and guidelines; pairs with /digital-marketing-pro:exec-summary for the written companion narrative.

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• focus-group

  skills/focus-group/SKILL.md

  Run a simulated focus group: AI personas grounded in your CRM data react to messaging, pricing, or creative stimuli, producing a transcript with per-segment sentiment, consensus themes, objections, and explicit confidence caveats — directional hypotheses, not real consumer research. Triggers on \"/digital-marketing-pro:focus-group\", \"test this messaging before we spend on research\", \"how would our segments react to this pricing\", \"run a synthetic panel\", \"which positioning lands better\". Builds and reuses panels via audience-simulator.py, reads the brand profile, and shares panel IDs with /digital-marketing-pro:message-test.

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• four-core-documents

  skills/four-core-documents/SKILL.md

  Produce Part 3 of the 12-Part engagement: the four strategic-spine documents across 61 steps — 3.1 Business & SBU Analysis, 3.2 Segmentation Framework, 3.3 Brand Positioning & Communications, 3.4 DMFlow — with --doc single-document runs, --view v2 re-runs, and a --combined executive stitch. Triggers on \"/digital-marketing-pro:four-core-documents\", \"produce the four core documents\", \"run part 3 of the engagement\", \"generate the strategic spine\", \"re-run positioning as v2\". Requires an initialised engagement with Part 1 complete; reads Stone facts, Part 2 research, and the brand profile, and feeds /digital-marketing-pro:growth-plan.

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• funnel-architect

  skills/funnel-architect/SKILL.md

  Design or restructure a marketing funnel matched to the business model — stage architecture with entry/exit criteria and KPIs, a customer journey map with emotions and friction points, gap analysis, an attribution model recommendation, and a 30/60/90 optimization roadmap. Plans and diagnoses; does not execute campaigns. Triggers on \"/digital-marketing-pro:funnel-architect\", \"map our customer journey\", \"which attribution model should we use\", \"where are we losing customers\", \"design a funnel for our SaaS\". Reads the brand profile, industry benchmarks, and campaign history; pairs with /digital-marketing-pro:funnel-audit for data-driven diagnosis.

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• funnel-audit

  skills/funnel-audit/SKILL.md

  Audit an existing funnel's stage-to-stage conversion data to find where prospects drop off and why — benchmarked against industry averages, with the top 3 bottlenecks ranked by revenue impact, root causes, improvement scenarios, and a prioritized action plan. Triggers on \"/digital-marketing-pro:funnel-audit\", \"why is our funnel leaking\", \"find our biggest drop-off point\", \"audit conversion by stage\", \"our demo-to-close rate collapsed\". Sizes the validating experiment with sample-size-calculator.py and confirms lifts with significance-tester.py; reads the brand profile and pairs with /digital-marketing-pro:funnel-architect for redesign.

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• geo-monitor

  skills/geo-monitor/SKILL.md

  Track brand visibility in AI answers on a recurring schedule across the 6 canonical surfaces — ChatGPT, Perplexity, Gemini, Google AI Mode, AI Overviews, Copilot — scoring each query on the shared aeo-audit rubric and rolling results into a 0-100 GEO health trend with narrative-drift flags and competitor benchmarks. Triggers on \"/digital-marketing-pro:geo-monitor\", \"is ChatGPT mentioning us\", \"track our AI visibility over time\", \"monitor brand mentions in Perplexity\", \"did our AI Overviews presence change\". Records and diffs runs via geo-tracker.py, keeps probe scores separate from first-party Bing Webmaster AI Performance citations and Search Console AI impressions, reads the brand profile for positioning, and is the recurring mode of /digital-marketing-pro:aeo-audit.

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• goal-filter

  skills/goal-filter/SKILL.md

  Lock ONE primary marketing goal per brand, then judge any idea, draft, campaign, or plan against it — ON GOAL, PARTIAL, or OFF — always returning the fix or a sharper version that pulls harder toward the metric, and naming drift patterns across the verdict history. Triggers on \"/digital-marketing-pro:goal-filter\", \"is this on goal\", \"lock the goal for this quarter\", \"does this serve the objective\", \"keep me focused\", \"what's our priority\". Stores the lock in the brand workspace (goal-lock.json) so every session reads the same goal; inside a 12-Part engagement it offers to lock Part 1's primary objective rather than inventing a parallel one.

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• growth-engineering

  skills/growth-engineering/SKILL.md

  Structured guidance for engineering growth systems — product-led growth motions, referral program design, viral loop mechanics, launch playbooks, retention loops, and affiliate programs — producing strategy documents, program specs, and spreadsheet-ready growth models. Recommends and designs; does not build product features or launch anything. Triggers on \"/digital-marketing-pro:growth-engineering\", \"design a referral program\", \"how do we get a viral loop\", \"plan our Product Hunt launch\", \"reduce churn with re-engagement\". Reads the brand profile, industry benchmarks, and campaign history; pairs with /digital-marketing-pro:cro for activation and onboarding optimization.

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• growth-plan

  skills/growth-plan/SKILL.md

  Produce the 11-section Growth Plan — the flagship Part 8 client-facing deliverable that synthesises Parts 1-7 of the engagement into a single 20-30 page executable strategy with three-scenario forecasts, an In-Market/Out-Market budget split, and a 30/60/90 timeline, exported to PDF and DOCX. Triggers on \"/digital-marketing-pro:growth-plan\", \"produce the growth plan\", \"write the strategy document for the client\", \"run part 8\", \"synthesise the engagement into one deliverable\". Requires Parts 1-7 complete; reads the Four Core Documents, the Living Project Instruction File, and Part 7 prep docs, and pairs with /digital-marketing-pro:yearly-planner.

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• gsc-ai-performance

  skills/gsc-ai-performance/SKILL.md

  Baseline and interpret Google Search Console's AI Performance Report — combined AI Overviews + AI Mode impressions, cited pages, country and device mix (impressions only: no clicks, CTR or queries, and GA4 files AI Overviews/AI Mode visits under Organic Search) — from a user-supplied CSV export, with an in-SC AI opt-out recommendation and a gated quality scorecard. Triggers on \"/digital-marketing-pro:gsc-ai-performance\", \"read the new GSC AI report\", \"baseline our AI search visibility\", \"how many AI Overviews impressions do we get\", \"should we opt out of AI results\". Parses and archives exports via gsc-ai-performance.py, reconciles actuals against /digital-marketing-pro:aeo-audit probes, and feeds /digital-marketing-pro:seo-drift.

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• help

  skills/help/SKILL.md

  Show the Digital Marketing Pro guide with live plugin state — version, agent, skill, command, and connector counts read from plugin-metadata.py, never hardcoded — plus getting-started steps, examples, and troubleshooting. Includes the --intent goal-routing mode, which turns a stated goal into up to 3 ordered skill chains ending at a quality gate, and renders depth-tier badges — [E] executes scripts, [M] measured output, [G] structured guidance — read from skills-index.json. Triggers on \"/digital-marketing-pro:help\", \"what can this plugin do\", \"which skill should I use for more leads\", \"list all the commands\", \"how do I get started\". Pairs with /digital-marketing-pro:status and /digital-marketing-pro:integrations for brand and connector state.

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• hreflang-check

  skills/hreflang-check/SKILL.md

  Audit hreflang implementation from supplied HTML, sitemap XML, or SEO-tool exports (it does not crawl sites) — running seven checks: self-referential tags, bidirectional pairs, valid ISO 639-1/3166-1 codes, x-default, duplicates, absolute URLs, and URL consistency — producing a 0-100 score, a language coverage matrix, and corrected code snippets per issue. Triggers on \"/digital-marketing-pro:hreflang-check\", \"audit our hreflang tags\", \"why is Google serving the wrong language version\", \"check x-default configuration\", \"validate our international SEO tags\". Compares findings against the brand's configured languages in profile.json to flag markets with no hreflang coverage.

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• image-seo-audit

  skills/image-seo-audit/SKILL.md

  Audit every image on a page for SEO, performance, and accessibility — alt text quality, tiered file-size thresholds, WebP/AVIF format adoption, srcset/sizes responsiveness, lazy loading, fetchpriority on the LCP image, and width/height for CLS — producing an optimization list sorted by file-size savings. Triggers on \"/digital-marketing-pro:image-seo-audit\", \"audit our image SEO\", \"check alt text across the page\", \"why are our images so heavy\", \"should we switch to WebP\". Fetches and analyzes the page via tech-seo-auditor.py and reads the brand profile for industry context.

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• import-guidelines

  skills/import-guidelines/SKILL.md

  Import brand guidelines — voice and tone rules, messaging, banned words and restrictions, channel styles, visual identity — and structure them into enforceable markdown files in the brand's guidelines layer, auto-classified by category, conflict-checked against the brand profile, and merged with existing rules rather than overwritten. Triggers on \"/digital-marketing-pro:import-guidelines\", \"here's our brand voice guide\", \"add these banned words\", \"import our style guide\", \"save the rule that we never use jargon\". Reads the active brand profile and existing guidelines manifest; saved guidelines are then applied automatically across all content-producing commands.

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• import-sop

  skills/import-sop/SKILL.md

  Import agency Standard Operating Procedures — approval workflows, campaign launch checklists, escalation procedures, QA steps — and structure them into numbered, role-assigned steps with human-approval gates marked. SOPs save at the agency level so they apply across every client brand, not per-brand. Triggers on \"/digital-marketing-pro:import-sop\", \"add our content approval workflow\", \"import our launch checklist\", \"here is our crisis escalation process\", \"every deliverable must follow these steps\". Reads the active brand profile for context, merges with an existing SOP of the same name after confirmation, and explains which commands will reference the SOP.

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• import-template

  skills/import-template/SKILL.md

  Import deliverable templates — proposal formats, report structures, brief layouts — and convert them into reusable placeholder-marked templates saved per brand, so commands like /digital-marketing-pro:performance-report and /digital-marketing-pro:content-brief format their output your way instead of the default. Triggers on \"/digital-marketing-pro:import-template\", \"our reports always follow this format\", \"use this proposal structure\", \"add a template for content briefs\", \"make the output match our deliverable format\". Reads the active brand profile, maps each template to its matching command, and updates the brand's template manifest on save.

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• influencer-brief

  skills/influencer-brief/SKILL.md

  Create a complete influencer campaign brief — creator discovery criteria, a shareable creator brief document, compensation framework, content approval workflow, FTC/ASA compliance checklist, usage rights, and a measurement framework, including AI-tool clauses and the EU deepfake disclosure clause for EU placements. Triggers on \"/digital-marketing-pro:influencer-brief\", \"write a brief for our influencer campaign\", \"what should our creator brief include\", \"set criteria for choosing creators\", \"draft the disclosure requirements for influencers\". Reads the brand profile, guidelines, and agency SOPs; references the /digital-marketing-pro:c2pa-metadata workflow for AI assets shipped for paid amplification.

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• influencer-creator

  skills/influencer-creator/SKILL.md

  Plan influencer and creator marketing end to end — creator discovery and audience-authenticity vetting, campaign brief development, FTC and international disclosure compliance audits, contract and usage-rights frameworks, UGC strategy, and performance measurement (EMV, ROAS, brand lift). Advisory and planning only — it does not contact creators or publish anything. Triggers on \"/digital-marketing-pro:influencer-creator\", \"find influencers for our launch\", \"are these sponsored posts FTC compliant\", \"how should we structure an influencer contract\", \"plan a UGC campaign\". Reads the brand profile, guidelines, compliance rules, and campaign history via campaign-tracker.py before planning new work.

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• integrations

  skills/integrations/SKILL.md

  Show the MCP integration status dashboard — which connectors are connected, which are available but not yet configured, the skills each one unlocks, per-category coverage, and the top three quick-win connectors to add next. Read-only status check via connector-status.py; it changes nothing. Triggers on \"/digital-marketing-pro:integrations\", \"what integrations are connected\", \"which connectors do I have\", \"what would connecting a CRM unlock\", \"show my integration coverage\". Pairs with /digital-marketing-pro:connect for connector setup instructions and /digital-marketing-pro:add-integration for custom MCP servers.

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• intelligence-report

  skills/intelligence-report/SKILL.md

  Generate an intelligence briefing from the brand's compound intelligence base — total learnings with confidence distribution, cross-agent patterns by channel, audience, and objective, actionable playbooks synthesized from proven strategies, stale learnings flagged for revalidation, and a 0-100 compound intelligence maturity score. Triggers on \"/digital-marketing-pro:intelligence-report\", \"what have we learned across campaigns\", \"summarize our marketing intelligence\", \"generate a playbook for the product launch\", \"where are our knowledge gaps\". Reads the brand profile and pulls stats, patterns, and playbooks from intelligence-graph.py; suited to quarterly planning, strategy reviews, and onboarding.

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• journey-design

  skills/journey-design/SKILL.md

  Design cross-channel customer journeys as state machines — states, transitions, touchpoints, and personalization branches — then validate the design with Monte Carlo simulation via journey-engine.py before any build. Produces the journey map, touchpoint calendar, per-touchpoint content briefs, simulation results with bottleneck analysis, and a per-platform implementation checklist; it designs and simulates, it does not activate anything. Triggers on \"/digital-marketing-pro:journey-design\", \"map the onboarding journey\", \"design a win-back flow across email and ads\", \"plan the touchpoints after signup\", \"build a retention journey with branching\". Reads the brand profile, guidelines, and compliance rules, and flags content gaps needing new creation.

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• keyword-cluster

  skills/keyword-cluster/SKILL.md

  Build a pillar+spokes content cluster plan from seed keywords — SERP-overlap clustering via keyword_cluster.py, intent grouping, a priority-scored build order, an internal-link map with anchor suggestions, and a four-gate quality scorecard (cannibalisation, orphan, coverage, anchor diversity), delivered as a numbered file set ending in PLAN.md. Triggers on \"/digital-marketing-pro:keyword-cluster\", \"cluster these keywords\", \"design our topical hub\", \"are these pages cannibalising each other\", \"plan the pillar pages\". Reads the brand profile and compliance rules to filter banned terms; consumes seeds from /digital-marketing-pro:keyword-research and hands PLAN.md to /digital-marketing-pro:content-brief.

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• keyword-research

  skills/keyword-research/SKILL.md

  Standalone keyword research — expands seeds via the brand's connected keyword MCP (Ahrefs, Semrush, SE Ranking, or GSC), classifies search intent, maps keywords to content types, surfaces competitor content gaps, long-tail and SERP-feature opportunities, and delivers a prioritized keyword strategy document. Volume and difficulty come from the connected provider and are never fabricated. Triggers on \"/digital-marketing-pro:keyword-research\", \"what keywords should we target\", \"find content gaps versus competitors\", \"expand these seed keywords\", \"which queries have buying intent\". Reads the brand profile, guidelines, and campaign history; hands 20+ raw keywords to /digital-marketing-pro:keyword-cluster for pillar+spokes clustering.

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• landing-page-audit

  skills/landing-page-audit/SKILL.md

  Audit a landing page across six conversion dimensions — above-fold clarity, trust signals, form friction, message match against the upstream ad or email, page speed, and mobile experience — each scored 1-10, rolled into an overall score benchmarked against industry averages, with the top 5 fixes ranked by expected conversion impact. Assessment and recommendations only; it does not edit the page. Triggers on \"/digital-marketing-pro:landing-page-audit\", \"audit this landing page\", \"why isn't this page converting\", \"score our signup page\", \"does the page match the ad copy\". Reads the brand profile, guidelines, custom templates, and agency SOPs before scoring.

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• language-audit

  skills/language-audit/SKILL.md

  Audit multilingual integrity across every language version of a site or content set — hreflang implementation, content parity (missing, outdated, or structurally divergent translations), translation-quality spot checks via language-router.py, regional compliance per market (GDPR, DPDPA, LGPD, PIPA, APPI, CCPA), and locale formatting — producing 0-100 scores per dimension and a severity-ranked fix list. Triggers on \"/digital-marketing-pro:language-audit\", \"check our hreflang tags\", \"is the German site missing pages\", \"audit our translation quality\", \"are all language versions compliant\". Reads the brand's language configuration and compliance rules; pairs with /digital-marketing-pro:language-config, which maintains the settings this audit checks against.

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• language-config

  skills/language-config/SKILL.md

  Configure the brand's multilingual settings in profile.json — primary and secondary languages, do-not-translate terms, preferred translation service per language (routed by language family across the translation MCPs you have connected), and locale formatting for dates, numbers, and currency — with view/add/remove/reset actions and a before/after diff on every change. Triggers on \"/digital-marketing-pro:language-config\", \"add German as a target language\", \"never translate our product name\", \"set the date format for the UK site\", \"which languages is this brand set up for\". This configuration is read by every multilingual command — /digital-marketing-pro:translate-content, /digital-marketing-pro:multilingual-score, /digital-marketing-pro:language-audit, and /digital-marketing-pro:hreflang-check.

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• launch-ad-campaign

  skills/launch-ad-campaign/SKILL.md

  Create and launch a paid ad campaign on Google, Meta, LinkedIn, or TikTok through the connected ad-platform MCP — campaign structure, audience targeting, bid strategy, negative targeting, creative quality scoring, compliance review, and a post-launch monitoring schedule. A mandatory execution gate shows the full spend summary and requires an explicit typed yes before anything goes live; budgets over brand thresholds force re-confirmation and every approval is recorded via approval-manager.py. Triggers on \"/digital-marketing-pro:launch-ad-campaign\", \"launch the Google Ads campaign\", \"put these Meta ads live\", \"start the LinkedIn campaign tomorrow\", \"deploy our TikTok ads\". Reads the brand profile's budget thresholds, guidelines, and agency SOPs; it is the paid-ads subset that /digital-marketing-pro:launch-campaign delegates to.

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• launch-campaign

  skills/launch-campaign/SKILL.md

  Orchestrate the full multi-channel launch of an approved campaign plan — pre-launch BLOCKER gates (approved plan, assets present, connectors probed, conversion tracking verified, C2PA-signed AI assets for EU markets), then dependency-ordered activation across CRM, landing page, email, paid ads, organic social, influencer, and PR, with a checkpoint after every step and a dual-copy launch record. Nothing executes until the dry-run preview is shown and the user types an explicit yes. Triggers on \"/digital-marketing-pro:launch-campaign\", \"go live with the campaign\", \"kick off the launch\", \"activate every channel for this campaign\", \"flip the switch on the launch\". Consumes the plan from /digital-marketing-pro:campaign-plan, delegates paid ads to /digital-marketing-pro:launch-ad-campaign, and resumes interrupted launches via /digital-marketing-pro:resume.

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• launch-plan

  skills/launch-plan/SKILL.md

  Build a three-phase launch playbook — pre-launch (T-30), an hour-by-hour launch-day runbook, and post-launch optimization (T+30) — with per-task owners and deadlines, channel activation plans, a risk register, and KPIs per phase. Triggers on \"/digital-marketing-pro:launch-plan\", \"plan our product launch\", \"launch playbook for the new feature\", \"what should launch week look like\", \"coordinate the rebrand rollout\". Planning only: it performs no external action itself; any playbook step handed to an execution skill such as /digital-marketing-pro:launch-campaign or /digital-marketing-pro:send-email-campaign must pass that skill's own typed-yes approval gate first. Reads the brand profile, guidelines, templates, and agency SOPs.

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• lead-import

  skills/lead-import/SKILL.md

  Import leads into Salesforce, HubSpot, Zoho, or Pipedrive with validation, deduplication against existing CRM records, lead scoring, consent and compliance checks, and source attribution — then push via the CRM MCP and return a full import report with an audit log. Triggers on \"/digital-marketing-pro:lead-import\", \"import these leads\", \"load this CSV into the CRM\", \"add the webinar signups to HubSpot\", \"dedupe and score this lead list\". Nothing touches the live CRM until the Execution Summary is approved with a typed yes — the approval gate is mandatory. Scores leads with the marketing-automation lead-scoring framework and reads the brand profile; for general CRM syncing without scoring use /digital-marketing-pro:crm-sync.

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• lead-magnet-ideas

  skills/lead-magnet-ideas/SKILL.md

  Turn a content topic, campaign, or existing piece into 3-5 named, briefable lead-magnet ideas cut from the brand's real assets and expertise, each graded on lead-gen power × build effort, with funnel-fit and delivery notes plus a not-recommended list that pre-empts the obvious-but-weak options. Triggers on \"/digital-marketing-pro:lead-magnet-ideas\", \"lead magnet for this\", \"what should we give away\", \"opt-in ideas\", \"freebie for this campaign\", \"turn this into a lead magnet\". Reads the brand profile for audience, expertise, and existing IP; routes onward to /digital-marketing-pro:email-sequence for the post-capture nurture or /digital-marketing-pro:funnel-architect when there is nowhere to send the lead yet.

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• learn

  skills/learn/SKILL.md

  Save a structured marketing learning to the brand's intelligence graph — insight text, context conditions (channel, audience, objective), confidence score, source, and supporting evidence — deduplicated against related learnings, with contradictions surfaced for a decision and a confirmation plus graph stats returned. Triggers on \"/digital-marketing-pro:learn\", \"save this insight\", \"remember that subject lines with numbers win for us\", \"log what we learned from this campaign\", \"record this test result\". Reads the brand profile to validate the learning fits the brand's domain, writes via the intelligence-graph script, and routes each saved learning to the relevant specialist agents so future recommendations use it.

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• live-dashboard

  skills/live-dashboard/SKILL.md

  Design a Google Looker Studio marketing dashboard as an implementation-ready specification — page layouts, widgets, metrics, calculated-field formulas, filter controls, and a step-by-step setup guide — tailored to the business model (SaaS, eCommerce, B2B lead-gen, agency). Triggers on \"/digital-marketing-pro:live-dashboard\", \"build a Looker Studio dashboard\", \"live view of our marketing KPIs\", \"dashboard for the exec team\", \"pull our ad data into one report\". Produces a spec by default: no Looker Studio MCP ships with the plugin, so nothing is created or shared externally unless the user has independently connected their own connector and approved the Execution Summary with a typed yes. Reads the brand profile for business model, KPIs, brand colors, and connected platforms.

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• local-seo-audit

  skills/local-seo-audit/SKILL.md

  Run a comprehensive local SEO audit — Google Business Profile completeness, NAP consistency, citations, reviews, location pages, local schema, local link opportunities, and competitor benchmarking — scored 0-100 and compiled into a prioritized report with the top 5 quick wins and a 90-day week-by-week action plan. Triggers on \"/digital-marketing-pro:local-seo-audit\", \"audit our local SEO\", \"how healthy is our Google Business Profile\", \"check our citations and NAP\", \"why did we drop out of the local pack\". Runs the local-seo-checker script when Python is available, reads the brand profile and compliance rules, and draws on the /digital-marketing-pro:local-seo reference frameworks for GBP, citations, local content, and multi-location work.

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• local-seo

  skills/local-seo/SKILL.md

  Build local SEO strategy end to end — Google Business Profile optimization, NAP consistency and citation cleanup, local pack ranking tactics, location and service-area pages, review management, local link building, LocalBusiness schema, and multi-location management — delivered as audit reports, checklists, and a 30/60/90-day roadmap. Triggers on \"/digital-marketing-pro:local-seo\", \"optimize my Google Business Profile\", \"why aren't we in the map pack\", \"fix our NAP consistency\", \"local SEO for our 12 locations\", \"rank for near me searches\". Includes Google's 2026 agentic-booking guidance for local services, home repair, beauty, and pet care verticals. Reads the brand profile and compliance rules; its reference files also power /digital-marketing-pro:local-seo-audit.

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• localize-campaign

  skills/localize-campaign/SKILL.md

  Localize an entire campaign — emails, ads, social posts, landing pages, video scripts — for multiple markets, producing a deployment-ready per-market package: translations, transcreation options for emotional copy, Hofstede-based cultural adaptation notes, market-specific compliance additions, localized SEO and hreflang specs, RTL and locale formatting, quality scores, and a cross-market consistency report. Triggers on \"/digital-marketing-pro:localize-campaign\", \"localize this campaign for Germany and Japan\", \"adapt these assets for new markets\", \"take the Q3 campaign multilingual\", \"prepare our launch for hi-IN and ar-SA\". Prepares and scores assets but publishes nothing — each package ships with a deployment checklist. Reads the brand profile's language config and do-not-translate terms; for a single piece use /digital-marketing-pro:translate-content.

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• loop-detect

  skills/loop-detect/SKILL.md

  Detect and model the growth loops already compounding in a business — viral, content, data, paid, ecosystem, community — then quantify each loop's amplification factor, cycle time, and bottleneck, propose new loops, and rank investments by projected 12-month ROI with a sequenced implementation roadmap. Triggers on \"/digital-marketing-pro:loop-detect\", \"what growth loops do we have\", \"model our viral loop\", \"why isn't growth compounding\", \"where should we invest for compound growth\". Runs the growth-loop-modeler script for detection and 12-month loop comparisons, and reads the brand profile for business model and industry benchmarks. Analysis and recommendations only — it changes nothing in any live system.

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